Over the years, user demands have dramatically changed and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.

Today, websites with a poor structure, slow page load time and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in ranking could be detrimental for your business.